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Touch of Yogurt Shampoo
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Developing a Market Strategy Costly and Important 50% or more of the selling price Carefully planned Meet customer needs Make a profit. - ppt download
In 1979, Clairol released "Touch of Yogurt" shampoo, which never caught on. Some consumers didn't like the idea of dairy in their shampoo, and others tried to eat it and became sick.
Touch of Yogurt Shampoo
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